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1st Level Master
MADEM

Enterprise & Digital

Arts & Design Management

Download registration form Application Form

Start

26/02/2024

End

20/01/2025

Edition

2

Format

Full-Time

Location

Milano

Deadline for registration

20/12/2023

Premise

Culture and creativity will have an increasingly important role in Italian economy and its labour market. That is why it is necessary to train professionals capable of managing and developing with a sustainable and innovative approach enterprises working in the creative and cultural industry.

 

In this context, University Master in Arts & Design Management offers a path of advanced training aimed at training professionals able to manage cultural enterprises’ growth, able to practice principles and tools of design, and able to build innovative partnerships between the world of art and design and traditional industrial environments.

 

The University Master in Arts & Design Management (MADEM) is a national program of advanced training for graduates and for professionals working or willing to work for organizations of the artistic, creative and cultural fields (e.g. museums, theaters, festivals, foundations, profit and non-profit enterprises and organizations, public bodies).

 

The University Master’s aim is to develop technical and specialized knowledge and skills, leadership and soft skills for people willing to have roles of higher responsibility or to work as a consultant or entrepreneur in art, culture and creativity, being also interested in developing collaborations and interactions between these fields and traditional business in a logic of enhancing innovation and stimulating new entrepreneurship.

 

In this context, the aim of the Master is to analyze and develop – in a multidisciplinary, specialized and integrated dialogue – models, techniques, approaches and business-oriented managing tools, and also guidelines for adoption; all of this in order to support innovation in “arts organizations” and to create and develop collaborations of creativity, arts and culture with the business world, so to answer to the increasing needs for training and know-how that public administrations, enterprises, managers and professionals working or willing to work in these fields show nowadays.

 

Particular attention shall be given to the improvement in the use of tangible and intellectual capital, to the improvement in the process of learning and teaching specialized and general know-how, to the identification and management of elements useful for growth and innovation and personal and professional growth of human resources, to marketing and guidelines for the market, project and economic resources management; importance will be also given to the role and impact of digitalization, the opportunities for funding and fundraising in order to improve organization and the impacts of arts organization at a socio-cultural, occupational, territorial level.

 

Students will follow educational paths to:

  • develop specialized-technical knowledge with an economic management approach in culture and arts;
  • create and manage partnerships and collaborations between art, culture, design and creativity, and traditional and new business;
  • develop and use methods and techniques in order to support innovation skills of enterprises and organizations;
  • develop guidelines supporting professionals and entrepreneurs (or wannabe entrepreneurs) in the definition and practice of managerial strategies and actions for their organization, with a particular attention to innovation and service quality improvement;
  • identify where to take action in order to support and encourage innovation in actions and behaviors.

 

FACULTY

Giuseppe Abatista, Ferragamo S.p.A. – Group Tax, Planning & Control, Pricing Director

Gisella Borioli, Superstudio Group, Superdesign Show and Superstudio Academy – Founder, Ceo, Creative and Communication Director

Fabio Biccari, dfarm – Digital Transformation, Innovation Expert

Paolo Cacciato, LUM University – Adjunct Professor Faculty of Economics; ASGProduzioni (arts production and performing arts) – Director; Garden Blaze Music Publishing and Records – Owner

Alessandro Carnicella, Brand Partners Group – Founder & CEO

Giulia Cipollini, Studio Legale Withers – Partner Head of Tax and Wealth Planning, Italy

Cristiano De Lorenzo, Managing Director, Italy – CHRISTIE’S

Giuseppe De Mattia, Visual Artist

Niccolò Fano, Matèria – Founder and Director

Arturo Galansino, Fondazione Palazzo Strozzi – General Director

Stefano Loconte, LUM University– Professor of Tax Law – Loconte & Partners Law Firm, Founder

Pierpaolo Martiradonna, Sinfonia Group LLC – CEO and Founder

Maria Matloub, GGUTT Design & Innovation hub – Designer

Monica Mendini, SUPSI – Professor of Marketing

Filippo Merlo, Venice On Top – Marketing Manager

Fabrizio Montanari, Università di Modena e Reggio Emilia – Full Professor of Business Organization

Rischa Paterlini, Independent Curator and NABA Nuova Accademia Belle Arti Milano – Lecturer

Stefania Ricci, Salvatore Ferragamo Museum – Director

Tommaso Tisot, Law Firm TISOT IURIS – Lawyer and Founding Partner

Fabio Viola, Reggia di Venaria Reale – Leading Curator; TuoMuseo – Founder

Alessia Zorloni, Art Wealth Advisory – Founder and IULM University – Professor

Admission requirements

These University Master welcomes professionals interested in working in the economic management field in art, culture, creativity, and more in general to people interested in working in a logic of engines and catalysts of innovation, even in traditional contexts, and to people willing to achieve roles of responsibility in managing and giving value to artistic and cultural heritage such as:

  • experts in cultural initiatives management;
  • experts in events and exhibits organization;
  • museum curators or managers in foundations, companies, cultural enterprises and associations;
  • professionals supporting private enterprises, for profit and/or non- profit, public administrations.

 

FACULTY

Teachers belong to LUM School of Management and other important national universities. Moreover, in the faculty there are consultants, professionals, acknowledged public managers in the field and professionals bringing knowledge and innovative and highly-specialized experiences.

Direction and coordination

Stefano Loconte

Stefano Loconte

Scientific director

Giovanni Schiuma

Giovanni Schiuma

Scientific director

Alessandra Ricciardelli

Alessandra Ricciardelli

Scientific coordinator

Micaela Sallustio

Micaela Sallustio

Scientific coordinator

Course Structure

  • 360 hours of lectures
  • 590 hours of study and discussion
  • 200 hours for training, seminars, workshops, etc.
  • 350 hours of project work

TOTAL: 1500 HOURS

Program

The University Master has 18 modules:

  1. The content of this Master are organized in different modules:
  2.  Introduction to Arts & Design Management
  3.  Strategic Management of Institutions and profit / non-profit
    organisations in the arts, creative and cultural sectors
  4.  Fundamentals of quantitative methodologies for profit and non- profit
    institutions and organisations in the arts, creative and cultural sectors
    (basic accounting, cost & performance management)
  5.  Organisation and Human Resources Management
  6.  Market Research, Marketing and CRM
  7.  Arts & Digital Media
  8.  Arts-driven Innovation and Design Thinking
  9.  Business Model Innovation, Creative Entrepreneurship, Planning and Creative Partnerships
  10.  Funding and Fundraising
  11.  Project Management and Arts based initiatives
  12.  Arts Law and Taxation
  13.  Intellectual Property Rights in the Arts

This University Master provides students with 60 ECTS credits.

Attendance is compulsory for at least 70% of total class hours

Price and incentives

Price: € 8000

– Early Bird: pre-enrollment by July 31st 2023 guarantees a 15% reduction of the enrollment fee

– There is a 10% reduction for LUM University’s graduates

– There is an arrangement between Lum School of Management and Deutsche Bank to finance the registration fee for the University Master.

Our educational offer is complete, and it grows year after year with contents that are consistent with the needs of companies and of the job market.

Do you need more information?

Puoi contattarci anche utilizzando il form

Email: postgraduate@lum.it
Are you a student interested in this master’s degree?
Call 080 9955426
Are you a student enrolled in this master’s degree?
Call 080 6978359






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