Start

01/03/2021

End

30/03/2022

Edition

1

Language

English

Format

Full-Time

Location

Milano

Culture and creativity will have an increasingly important role in Italian economy and its labour market. That is why it is necessary to train professionals capable of managing and developing with a sustainable and innovative approach enterprises working in the creative and cultural industry.

In this context, University Master in Arts & Design Management offers a path of advanced training aimed at training professionals able to manage cultural enterprises’ growth, able to practice principles and tools of design, and able to build innovative partnerships between the world of art and design and traditional industrial environments.

The University Master in Arts & Design Management (MADEM) is a national program of advanced training for graduates in humanities and economic management and for professionals working or willing to work for organizations of the artistic, creative and cultural fields (e.g. museums, theaters, festivals, foundations, profit and non-profit enterprises and organizations, public bodies).

The University Master’s aim is to develop technical and specialized knowledge and skills, leadership and soft skills for people willing to have roles of higher responsibility or to work as a consultant or entrepreneur in art, culture and creativity, being also interested in developing collaborations and interactions between these fields and traditional business in a logic of enhancing innovation and stimulating new entrepreneurship.

In this context, the aim of the Master is to analyze and develop – in a multidisciplinary, specialized and integrated dialogue – models, techniques, approaches and business-oriented managing tools, and also guidelines for adoption; all of this in order to support innovation in “arts organizations” and to create and develop collaborations of creativity, arts and culture with the business world, so to answer to the increasing needs for training and know-how that public administrations, enterprises, managers and professionals working or willing to work in these fields show nowadays.

Particular attention shall be given to the improvement in the use of tangible and intellectual capital, to the improvement in the process of learning and teaching specialized and general know-how, to the identification and management of elements useful for growth and innovation and personal and professional growth of human resources, to marketing and guidelines for the market, project and economic resources management; importance will be also given to the role and impact of digitalization, the opportunities for funding and fundraising in order to improve organization and the impacts of arts organization at a socio-cultural, occupational, territorial level.

Students will follow educational paths to:

  • develop specialized-technical knowledge with an economic management approach in culture and arts;
  • create and manage partnerships and collaborations between art, culture, design and creativity, and traditional and new business;
  • develop and use methods and techniques in order to support innovation skills of enterprises and organizations;
  • develop guidelines supporting professionals and entrepreneurs (or wannabe entrepreneurs) in the definition and practice of managerial strategies and actions for their organization, with a particular attention to innovation and service quality improvement;
  • identify where to take action in order to support and encourage innovation in actions and behaviors.

Admission requirements

These University Master welcomes professionals interested in working in the economic management field in art, culture, creativity, and more in general to people interested in working in a logic of engines and catalysts of innovation, even in traditional contexts, and to people willing to achieve roles of responsibility in managing and giving value to artistic and cultural heritage such as:

  • experts in cultural initiatives management;
  • experts in events and exhibits organization;
  • museum curators or managers in foundations, companies, cultural enterprises and associations;
  • professionals supporting private enterprises, for profit and/or non- profit, public administrations.

 

FACULTY

Teachers belong to LUM School of Management and other important national universities. Moreover, in the faculty there are consultants, professionals, acknowledged public managers in the field and professionals bringing knowledge and innovative and highly-specialized experiences.

Direction and coordination

Giovanni Schiuma

Scientific Director

Alessandra Ricciardelli

Scientific Coordinator

Course structure

The amount of hours is divided as follows:

360 hours of lectures

 

590 hours of study and discussion

 

200 hours for training, seminars, workshops, etc.

 

350 hours of project work

TOTAL: 1500 HOURS

Program

The University Master has 12 modules:

Introduction to Arts & Design Management

Strategic management of institutions and profit and non-profit organization in creativity and culture

Fundamentals of quantitative methodologies for profit and non-profit institutions and organizations in the artistic-creative and cultural supply chains (Basic accounting, cost & performance management)

Organization and management and development of human resources

Market research, marketing and CRM

Arts & Digital Media

Design Thinking

Business Model Innovation, creative entrepreneurship and business planning, creative partnerships

Funding and fundraising

Project management

Arts law

Communication in the arts

Every participant will take part to a professional training project work in his-her own or other administration.

The project work is the starting point for the final dissertation.

Lessons will be held out of working hours, in weekend formula (Friday afternoon and Saturday morning).

 

This University Master provides students with 60 ECTS credits.
The acquisition of this title enables to enroll in 2nd year of LUM University’s Master’s Degree in Economy.

Attendance is compulsory for at least 70% of total class hours

Price and incentives

Price: € 8000

– Early Bird: pre-enrollment from March 23rd to July 31st guarantees a 15% reduction of the enrollment fee

– There is a 10% reduction for LUM University’s graduates

– There is an arrangement between Lum School of Management and Deutsche Bank to finance the registration fee for the University Master.

– With December 19th, 2019 Ministerial decree, “Individuazione degli importi delle tasse e dei contributi delle Università non statali ai fini della detrazione dell’imposta lorda – anno 2019”, Italian Ministry of University has announced the amounts that are tax deductible and that must be declared on 730 form or Modello UNICO form. The maximum amount for students enrolled in first and second level University Masters is 1.800 €.

Our educational offer is complete, and it grows year after year with contents that are consistent with the needs of companies and of the job market.

Do you need more information?

You can contact us also using this form

Email: postgraduate@lum.it - Tel: 080 6978111 - 080 6978359





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